About Me

A brief introduction to who I am

Profile Picture

Jasper White

I'm a Senior Product Engineer at Which with over five years experience working in software engineering. I'm passionate about building scalable cloud solutions and driving digital transformation. With a background spanning from trading floors to modern software engineering, I bring a unique perspective to problem-solving and product development.

My journey has taken me from analyzing betting markets to architecting AWS infrastructure, always with a focus on delivering real business value through technology. I thrive on understanding user behavior, implementing data-driven solutions, and pushing the boundaries of what's possible with modern cloud platforms.

AWS Certified Product Engineering Cloud Architecture Data-Driven

My Passions

What drives and inspires me

Solving Business Problems

I'm passionate about understanding the 'why' behind every feature we build. I focus on defining clear outcomes and expectations, recognizing that there will always be trade-offs and committing to making informed decisions that drive real business value.

Understanding User Behavior

Data tells stories that guide product decisions. I dive deep into user analytics to understand how people interact with our platform, uncovering patterns and insights that inform feature development and user experience improvements.

User Experimentation

I believe in testing hypotheses through controlled experiments. By presenting users with different variants and measuring outcomes, we can make data-driven decisions that lead to more positive user experiences and business results.

Testing Automation

I prioritize end-to-end testing over unit testing to build confidence in software releases. Comprehensive automation testing ensures our applications work seamlessly from the user's perspective, reducing risk and improving deployment reliability.

Challenging Sports Events

I thrive on pushing my physical limits through running and cycling events. These challenges teach discipline, perseverance, and goal-setting skills that translate directly into my professional approach to complex projects.

Traveling the World

Exploring destinations around the globe helps me relax and recharge my batteries. Travel broadens my perspective, inspires creativity, and provides the mental space needed to return to work with fresh ideas and renewed energy.

My Skills

Technologies and methodologies I work with

AWS
Terraform
Typescript
Kotlin
Scrum
Serverless
NPM
IntelliJ
CI/CD
Agile

My Career

A journey through technology and innovation

Senior Product Engineer - Which?

2025
Implemented a just-in-time migration strategy to transition active customers to our new authentication platform. Working on enhanced registration experiences while preparing to decommission our legacy authentication system by June 2025, resulting in significant operational cost savings and modern security implementations.
2024
Joined the Paywall Squad to replatform our Identity and Access Management services. Engaged deeply with modern IAM solutions, participating in RFP processes and conducting technical evaluations with potential providers during supplier selection.

Built a comprehensive AWS Cognito prototype in one week, demonstrating both existing authentication features and innovative family account functionality to reduce account sharing which was demoed in a department meeting. Attended AWS Event Driven Architecture events in London. Promoted to Senior Product Engineer in September and expanded into incident management, resolving customer issues through targeted experiments. Earned my AWS Associate Developer Certification.

Current Focus

Advancing frontend web development skills while continuing to drive platform modernization initiatives.

Product Engineer - Which?

Junior Software Engineer - Which?

Junior Software Engineer - Sky Betting & Gaming

Football Trader - Sky Betting & Gaming

My Thoughts

Insights and reflections on technology and career